Since its foundation in 1984, Xinfeibecomethe first import and export exemption product enterprises in six provinces of central China, with twoChina famous brands the products are exported to more than 80 countries and regions in the world.
In the recent 30 years, the continued development of Xinfei has aroused widespread concern in the community. CPP and State leaders have repeatedly investigated Xinfei,and given kind caring and encouragement to Xinfei's growth. ZeminJiang, Jintao Hu, KeqiangLi and other leaders fully affirmed and highly appraised the development of Xinfei.
Xinfei has always focused on team-building and technological innovation of science and technology. Based on State-level technology center, nationally recognized research laboratories, enterprise postdoctoral research stations,Xi'an Jiaotong University, Chinese Academy of Sciences and other research partners, the innovative strength of the firm even more powerful. Xinfei has more than 2000 professionals, forming powerful technical innovation strength.The green, energy-efficient, healthy and fresh-keeping technique makes the company always leads the development of the industry. In 2007, Xinfei drafted the first sterilization standards for refrigerators in China and the world; it became the China Association for Standardization Standard and opened a new era for Chinese health preservation of refrigerators. In 2009, the Xinfei’s first bulk listing of 0.26 kw/h super energy-saving fridge represent the industry's highest level of energy-saving technology, new technological innovation of Xinfei always walk at the forefront of China refrigeration, environmental protection and energy saving.
In 2012, the new invention patentThe Refrigerator Freezer Humidification Control Method and Device for Refrigerator and Assemble the Device won prize in China Patent Award of Excellence, and fill the blank of humidification technology field. In 2013, the Xinfei’s sterilizing refrigerator passed the first sterilization certification of the National Certification Centre, since then sterilization technology was widely used and lead to the upgrade directions of health home appliance. In 2014, on China's 1stAntibacterial, Sterilizing and Cleaning Household Refrigerators and Cleaning Product Launch, Xinfei’s more than 50 kinds of sterilizing refrigerator passed the certification, which took a proportion of more than 80% and were more than the total number of other brands in the industry.Xinfei have absolute advantage in the forefront of sterilizing home appliances, and won the "health Star" title.
Xinfei refrigerators and freezers have been identified by China Brand Strategy Promotion Commission as "China Famous Brand Products", become the only enterprise holds two "China Famous Brand Products" of household electrical appliance enterprises in central China.
Xinfei ranked top 500 most valuable brands in China for 6 consecutive years. In 2009, the Xinfei brand value was amounted to 4.959 billion Yuan, which was the highest in the Henan province ranked top three brands. In the same year, China brand Research Institute published on behalf of the national image of China's 100 "National Card" brand names, Xinfei was included. In 2013, the Xinfei appeared in the "Top 500 Brands in China Influencing the World",Xinfei brand also won the "The Most Growth Brands 2013", "Consumer Satisfaction Top Brand in Chinese Refrigerator Market".
In 1994 Singapore Hong Leong Asia Ltd became the strategic partner of Xinfei with capital injection,and it controlled Xinfei in 2005. In 2006, along with an annual output of 2 million high-end refrigerator production line put into operation, new refrigerator production capacity of Xinfei has reached 6 million, among the world's refrigerator manufacturing giant. In 2007, Xinfei refrigerator, freezer and air conditioning won the bidderHome Appliances to the CountrysideProject. In 2012, the Xinfeiwas one of the winners of first "Energy-saving Projects Benefiting". Since the establishment Xinfeifounded more than 12,000 outlets in the country anddeveloped nearly 50 million users.
Xinfei receives "Gain from society, contribute to society" philosophy, actively shoulder social responsibility. Xinfei donated more than 100 million Yuan in the 1998 extraordinary floods, "water cellar for mothers", 5•12 Wenchuan earthquake and other natural disasters and public welfare donations successively. Through the "Hong Leong Asia-Xinfei" grants projects, sponsored students in SIFE competition channels back to society.
Executing brand strategy and creating international Xinfei. In 30 years, Xinfeisuccessfully found the road of innovation and scientific development. With the increasing enterprises core competitiveness, Xinfei has the confidence to make new and greater contributions to Chinese home appliance industry.